Develop and execute a global and comprehensive marketing strategy in close collaboration with internal partners Leading a global team of product marketing, regional marketing and demand planning professionals Gather and consolidate market intelligence, including trends, competitors and key players Benchmarking and analysis of competitors to establish volume-based pricing guidelines and shape our mass market approach Overseeing MarCom activities, including trade shows, website management, press releases and social media campaigns Develop and refine promotional materials for customer presentations, product briefs and datasheets to support direct sales and mass market activities Global demand creation in close collaboration with the global sales organization to maximize our potential with existing and new customers